Picture this: you set up your business on social media, you gained a lot of followers through consistent posting, a smart hashtag strategy, and word of mouth referrals. You were really gaining momentum with engagement… then it all plateaued. Does this sound familiar? Then it’s time to consider adding social media advertising to your marketing plan. β
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Social media advertising allows you to leverage platforms like Meta, TikTok, Pinterest, LinkedIn, and X to reach your target audience. The difference is, advertising in these networks is backed by ad dollars or an ad spend to help you achieve your objectives. This can include brand awareness, website clicks, purchases and much more. Essentially, you pay the platform to make your content more visible to your specified target audience.β
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When carefully crafted, paid social campaigns are the best way to reach a new target audience and convert them into customers.β
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